Hmmm, maybe Amazon’s constellation of companies is aiming toward another new sales strategy. Earlier today I wrote about the Audible IndieFirst early publication program. An hour later, I read in the Publisher’s Weekly email newsletter about another early publication strategy, somewhat differently deployed: 2000 copies of a new book about Obama and America’s economic challenges is being rushed by indie-publisher Chelsea Green into production for early release on Amazon, in time for the Democratic Convention. Read the Publisher’s Weekly story HERE.
Of course the strategy appeals to people who want to be “the first to know.” Not a bad idea.
If you visit the Publisher’s Weekly site, you may wish to subscribe to the free email newsletter. I usually only scan the headlines. But occasionally something pulls me in for a fuller read. I find the service useful and informative. And it’s free.
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