- Image via CrunchBase
I subscribe to the bi-weekly internet newsletter Windows Secrets. It offers a free version, plus a premium version. Each issue makes it perfectly clear what additional articles are published in the premium version, a not-so-subtle marketing ploy. After receiving several free issues, it’s easy to be enticed into subscribing to the premium version.
Now comes the interesting part. There’s no set fee for the premium version. Subscribers are simply invited to pay whatever one wishes, though the newsletter does also offer several recommended options of $15, $25 or $35 a year. If you are really stingy, you can even get the premium version for free. But it appears that most subscribers do pay in something for an annual subscription. I, for example, pay the same amount that I used to pay for a sister newsletter, which has now been folded into Windows Secrets. I’m perfectly happy to do so, and I’m sure the editor is pleased too.
This pricing model has been singled out for praise by TechFlash, Seattle’s technology news source. The article is well worth a read, as this pricing model could easily be applied to e-books as well. Give it some thought.
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Tom Colvin turns 70 next week; he intends to make the next decade his most productive. You can track his activities at words-sounds-images.
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