Yesterday, I wrote about Podcasting and the New Media, citing Podcast Novels as an example.  Today, I’d like to point you to more directly useful information about New Media.  First, you will see the power of online video demos.  Second, you will learn a lot about the power of Twitter and how to harness it.  Both are courtesy of a remarkable new site that’s part of the New Media revolution:  Hubspot.

I suggest that you take a look at Hubspot’s video demo about Twitter.  You can either go to Hubspot itself.  Or you can look over in this blog’s sidebar and click on the top video clip to watch it from here within Becoming A Writer Seriously [via the magic of Vodpod].  This paragraph itself is a cornucopia of New Media!

Now why should a writer be concerned about all this modern-day geekiness?  Well, it’s the future of marketing for writers.  It’s as simple as that.  Ignore it, and watch your writing gather dust.  Embrace it, and watch your work move around the planet.

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Ever heard of Podcast Novels?  I’ve only had a brief brush with them — and was pleased for another exposure when a “tweet” led me to Steve Saylor and his New Media site.

Steve is a Canadian college student, studying Broadcasting.  I’m guessing that he’s not yet tied down to a paying 9-5 job and is free to experiment.  Steve says that he “loves coming up with new and creative ways of producing content for Online and Offline use.”  His site offers up some of his creations, including his Podcast Novels.

While the novels are apparently not paying the rent, it’s clear that Steve is enjoying other benefits.  He’s building a network  in his field and establishing a reputation.  Not a bad pay-off for someone who will be entering the job market one of these days.

Maybe a short podcast novel will pour out of you.  It is, indeed, another way to build audience and identity.  I can think immediately of several ways that such a tactic can add to a writer’s growing, successful career.

Steve’s website threw out a new thread for me to follow, one I’ve seen mentioned, but which I’ve never specifically explored before:  New Media.  As it turns out, I’ve actually been playing around with New Media, mostly as a consumer.  I turn to online TV and video frequently.  And I occasionally listen to podcasts as well.

To underscore just how BIG the new media are, take at look at the website for the BlogWorld & New Media Expo, scheduled for next October in Las Vegas.  I suddenly remember that I had thought about attending the BlogWorld event last year — and now that BlogWorld and New Media Expo have joined forces, I’ve just put it on my tentative schedule for this year.

For me, things are coming full circle.  Way back in the 1970′s, I was hooked by the “multi-media” revolution.  In those ancient times, this phenomenon involved very elaborate multi-projector slide shows, all the rage at conventions, trade shows, world fairs and major product launchings.  In 1971, I even won the George Brakeley Award for Innovation in Fund Raising for what apparently was the first multi-media show created to promote a major fund raising campaign in behalf of an educational institution.

That award changed my career.  I soon set up the free-lance AV production company SOUNDCEPT, named after my iconoclastic axiom that audio was the most important ingredient in a slide show.  My production concept earned quite a number of awards, which eventually earned me a position in charge of Media Relations at the Asian Development Bank in Manila, where I’ve lived since 1986.

I still have a how-to audio tape I produced in 1980 about how to write an audio-visual script.  I’ve often thought about posting it via the blog, as the principles explored are still valid today.  It was, in a sense, my own “podcast” before such a thing ever existed.  Maybe I’ll get around to making it available.

In the meantime, go take a look at the online Blogger & Podcaster magazine for “aspiring New Media Titans,” which I uncovered in the process of writing this article.  This magazine comes in three editions:  podcast and digital e-zine, both free, along with an expensive print edition as well.  I’m personally very excited about this discovery.

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